Stand out against the competition
How you communicate your commitment to ESG will be just as important as your performance itself. Greenwashing, or using misleading or unsubstantiated claims to promote your company as environmentally friendly, is not going to cut it.
If you want to remain attractive to investors and gain recognition as a top employer, effectively communicating your ESG story in a way that builds trust with other stakeholders will be paramount.
Stakeholders can include current or potential investors, consumers, suppliers, regulators, civil society groups, the media, governments, other organizations operating in your industry or sector, and employees.
Communicating consistently about ESG themes will also drive behaviour change within your organization by influencing how people act, think, and feel. Finally, it enhances your business's competitive edge and reputation by communicating its ESG commitments to raise customer and stakeholder expectations.
"Again, whether it's environmental, social, or governance," says Capisciolto, "people want to know what you're doing as an organization. People are asking for this information, and regulators are watching. Ultimately, it's only going to add to your competitive advantage."