Midmarket businesses tend to fly under the radar in business research. Everyone knows midmarket companies, but few know their unique priorities and pain points.
This Midmarket Outlook Report 2021 takes an important step to fill the vacuum. Based on the survey responses of almost 1100 business leaders, it presents a snapshot of the Canadian midmarket at a critical time. The COVID-19 pandemic continues to shape business decisions and results. As businesses look to the future, even short-term planning carries some uncertainty.
The Canadian midmarket comprises a rich spectrum of organizations, spanning industries and geographies. To respect that diversity, this report compares the experiences of small, medium, and large enterprises in the midmarket classified by revenue: under $25 million, $25 to $100 million, and more than $100 million.
Yet the report also dedicates special attention to the experiences of medium enterprises. They offer a powerful model of growth for small enterprises—and provide actionable lessons about their own pursuit of large-enterprise success.
These findings reveal midmarket decision-makers pushing forward to rethink their business. While they sometimes lack the robust internal resources of their larger competitors, they bring a best-in-breed approach to their plans and operations. This ambition will serve them in good stead as they take advantage of new opportunities in the coming years.
Table of contents
Doubling down on digital transformation
Closing the action gap on climate
Supply chains under assault; businesses respond
War for talent and mental health remain issues post-pandemic
Companies commit to diversity
The great divide: remote vs. return-to-office