Published: November 24, 2023
Updated: January 16, 2024
Economic downturns and geopolitical upheavals continue to cast shadows of uncertainty on the corporate front. In response, BDO Digital’s ground-breaking thought leadership study, Techtonic States, highlights the pivotal role of advanced technology in mitigating risks and enhancing organizational resilience.
Innovation as a survival imperative
Markets are no longer static entities. They are dynamic and influenced by ever-shifting consumer preferences, global trends, and technological advancements. Embracing innovation and technology allows companies to align their products and services with market demands and avoid significant fault lines.
Numerous macro forces will impact their businesses over the next three years, which is why organizations must prepare for a range of potential futures. In our Techtonic States report, we used a robust research methodology to identify and outline four possible scenarios that companies may face in 2026—as well as strategies to help you navigate each one.
Four future worlds of business
More than ever, now is the time for your business to make the right investments in technology. According to our research:
The four scenarios present unique challenges and opportunities shaped by technological innovation, corporate megatrends, societal shifts, and geopolitical landscapes.
A world defined by AI-driven technologies and aligned business networks. Rapid tech adoption and international cooperation boost innovation and productivity, creating a harmonious global economy.
Marked by gradual evolution and varied tech adoption, this scenario balances rapid progress with local sourcing. Although AI and digital solutions are embraced, the pace of change is more measured, reflecting a cautious approach to technological integration.
Characterized by chaotic corporate environments and market fragmentation, this world presents challenges from changing alliances, open conflicts, and regulatory interferences. Navigating this complex landscape requires adaptability and resilience.
A scenario where the business world is divided into two economic models, East and West, fostering intense competition. This division drives innovation and necessitates strategic supply chain restructuring for international businesses to thrive.