What is a squeeze page?
A landing page specifically designed to capture a visitors contact information (email address, full name) through a short form. A critical tactic for lead generation, often offering something of value (free consultation, eBook/whitepaper, webinar) in exchange for user info.
Purpose
- Build email list
- Move warm users down the funnel
- Deliver a clear CTA with MINIMAL distractions
Your audience matter
A squeeze page is not for cold traffic. These pages perform the best when the visitors is already familiar with BDO or have intent, these visitors come from:
- Retargeted ads
- Visitors who have engaged with previous content on the site (returning users)
- Email nurtures
What to avoid
Don't do this | Why it hurts performance |
|---|---|
| Too Many Fields | Creates friction and drop-off |
| Generic Offers | “connect with a BDO Advisor” - isnt compelling |
| Unclear or low-impact CTA | “Submit” doesn't communicate value |
| Navigation Links | Leads user off page |
| Overdesigned Pages | Simplicity converts |
| Cold Traffic | Squeeze pages are not top of funnel tools |
Quick checklist
- Form is on the left (or first on mobile)
- No more than name + email requested
- CTA says exactly what the user is getting
- Offer has clear value
- Page has no nav links or other exits
- Audience is warm
- Trust elements are visible
- Page is tested on mobile
Optimal squeeze page layout
Desktop
Mobile view
