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Image location & naming convention

2024 Media libraries

  • All files for 2024 should be saved in one of these subfolders
  • Save all files using Cat's file naming system

Standard File Naming Convention

Code_Date_Category_Name-of-project

  • Examples:
    • AG_02Mar24_Insight_Farming-in-Canada
    • CC_12Mar24_Desktop_Happy-holidays


Campaign Pages

Save all your image assets related to the campaign page you are building here​​​​​​.

Insights

Save all your image assets related to the insight (including careers/alumni related insights) you are building here​​​​​​.

Landing Pages

Save all your image assets related to the landing page you are building here (including services, industries, about, solutions, careers, sub-services, etc)​​​​​​.

Squeeze Page

Save all your image assets related to the squeeze page you are building here​​​​​​.

This includes images used in widgets, backgrounds, hero images, etc.

Naming Codes

Codes:

As a quick reference, folders include codes as part of the file name

Services

  • Audit & Assurance (AS)
  • BDO Law (LAW)
  • Business Services & Outsourcing (BSO)
  • Financial Advisory Services (FAS)
  • Management Consulting (MC)
  • Tax (TAX)
  • BDO Digital* (TECH)

Industries

  • Agriculture (AG)
  • Consumer Business (CB)
  • Energy and Natural Resources (ENR)
  • Financial Services (FS)
  • Manufacturing (MD)
  • Not-for-profit (NPO)
  • Private Equity (PE)
  • Professional Services (PRO)
  • Public sector (PS)
  • Real Estate and Construction (REC)
  • Technology, Media, Telecommunications (TMT)

Solutions 

  • ESG (ESG)
  • Government of Canada (GOC)
  • Indigenous Communities and Organizations (ICO)

Regional 

  • Central (CENTRAL)
  • East (EAST)
  • West (WEST)
  • GTA (GTA)

Marketing (MKTG)

Human Resources (HR)

Corporate Communications (CC)

Categories:

These are the main categories, but customize or add to the list as needed

  • Ad
  • Campaign page (CP)
  • Case Study (CS)
  • Concept
  • Deal
  • Desktop Wallpaper (DESKTOP)
  • Digital Hallway (DH)
  • Event
  • Guide
  • Infographic
  • Insight
  • Paid Ad (PAID)
  • Presentation (PPT)
  • Print
  • Sell Sheet (SS)
  • Social
  • Squeeze Page (SP)
  • Video
  • Web
  • Webinar