Outgrow

Outgrow is a tool that lets us create an assortment of interactive content
Interactive content	Description	Example(s)
Assessment	Provide scores based on how a user answers questions. Can be used with tests or graded quizzes.	What's your digital maturity rank?
Chatbot	Ask questions in a chat format to provide outcomes or recommendations.	The chatbot is not currently available but we plan to test it out and buy this addon if it's better than the current one.
Form / Survey	Gather data from prospects, customers etc and sync the contact information into Marketo.	Forms can be inserted into any of the options in this table.
Giveaway	Activate leads by giving rewards to users who share your content.	Submit your entry and get a chance to win a prize. Buy our service and win two tickets to a sports game. Submit your story and get a chance to get featured on our blog.
Numerical Calculator	Use math formulas to give projections, estimates/quotes, ROI, cost savings.	What is my ROI for ABC? What is the cost to XYZ?
Outcome Quiz	Ask questions to provide a particular outcome or simple recommendations.	Which insurance plan is right for you? What's your tax operations maturity score?
Poll	Provide options that users can vote on.	How far along is your organization in preparing for the IFRS 18 standard? Which option best describes your organization's current approach to transfer pricing?

Live examples

Embedding Options In Outgrow
Embed Type	Description	Outgrow documentation	bdo.ca example
Full Page & In-Page	Both options seem to have the same results. Your content will be placed within a container. This is how we embed most of our Marketo forms.	Full page In page	Here
Popup	You can configure an embed to show as a pop-up when clicking a CTA or by automatically showing it based on a timer. You can choose from Classic, Drawer Left, or Drawer Right.	Popup	CTA trigger Scroll trigger
Exit Intent Pop Up	Will be displayed as the user's mouse gets close to the exit button on the uses browser tab.	Popup	Open in incognito/private window
Chat Messenger	You have the ability to display a content piece as a chat notification on the screen. You can personalize the subject of the chat pop-up on the screen and customize the chat icon.	Chat	Here
Floating Rectangle	You can embed content directly onto your website page in the form of a floating rectangle. When the user clicks on the rectangle, the content will open within it.	Floater	Here
Sidenote	If you want to add a placeholder on the side of your page, which can be clicked to open the embedded content in a pop-up, then you can use this type of embed. It can be placed on the left or right side of your page.	Side Note	Here