| Interactive content | Description | Example(s) |
|---|---|---|
| Assessment | Provide scores based on how a user answers questions. Can be used with tests or graded quizzes. | What's your digital maturity rank? |
| Chatbot | Ask questions in a chat format to provide outcomes or recommendations. | The chatbot is not currently available but we plan to test it out and buy this addon if it's better than the current one. |
| Form / Survey | Gather data from prospects, customers etc and sync the contact information into Marketo. | Forms can be inserted into any of the options in this table. |
| Giveaway | Activate leads by giving rewards to users who share your content. |
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| Numerical Calculator | Use math formulas to give projections, estimates/quotes, ROI, cost savings. |
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| Outcome Quiz | Ask questions to provide a particular outcome or simple recommendations. |
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| Poll | Provide options that users can vote on. |
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| Embed Type | Description | Outgrow documentation | bdo.ca example |
|---|---|---|---|
| Full Page & In-Page | Both options seem to have the same results. Your content will be placed within a container. This is how we embed most of our Marketo forms. | Full page In page | Here |
| Popup | You can configure an embed to show as a pop-up when clicking a CTA or by automatically showing it based on a timer. You can choose from Classic, Drawer Left, or Drawer Right. | Popup | |
| Exit Intent Pop Up | Will be displayed as the user's mouse gets close to the exit button on the uses browser tab. | Popup | Open in incognito/private window |
| Chat Messenger | You have the ability to display a content piece as a chat notification on the screen. You can personalize the subject of the chat pop-up on the screen and customize the chat icon. | Chat | Here |
| Floating Rectangle | You can embed content directly onto your website page in the form of a floating rectangle. When the user clicks on the rectangle, the content will open within it. | Floater | Here |
| Sidenote | If you want to add a placeholder on the side of your page, which can be clicked to open the embedded content in a pop-up, then you can use this type of embed. It can be placed on the left or right side of your page. | Side Note | Here |