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About the survey

To gain insights into the outlook of Canadian manufacturing and distribution leaders, we collaborated with Environics Research,
a Canadian market research and consultancy firm. (See figures 17-19 for more details)

Why?

We conducted a survey of industry leaders within the manufacturing and distribution industry to gain insights into their outlook for the year 2025 and beyond. Our objectives were specifically to:

  • Identify business priorities and strategies for the next 24 months.
  • Understand digital priorities, efforts, benefits, and challenges in digital transformation.
  • Examine regulatory and compliance challenges faced by businesses.
  • Assess the impact of recent economic conditions on businesses.
  • Evaluate the effects of government incentives on investment decisions.

When?

The survey was conducted between September and October 2024.

Who?

We surveyed a total of 126 C-suite executives and leaders of manufacturing as well as wholesale and distribution companies in Canada.

Business size by employee count



Business size by employee count
Business size Size of businesses represented by surveyed leaders
50-99 30%
100-499 29%
500-999 20%
1000+ 21%

Sector


Note: A small portion of respondents indicated involvement in more than one sector.


Sectors represented by surveyed leaders
Sector Represented by surveyed leaders
Food and beverage 25%
Metals, rubber, and plastics 22%
Transportation, wholesale, and logistics 20%
Auto 9%
Aerospace 4%
Chemical 3%
Other 23%

Note: A small portion of respondents indicated involvement in more than one sector.

Where?

Region of business transactions



Region of business transactions
Region Region of businesses represented by surveyed leaders
Other Canadian regions 79%
The U.S. 51%
Only in own Canadian province 19%
Mexico 14%
Europe 14%
Asia 6%
Other countries 9%