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BDO Canada launches new brand to reflect its drive for action and collaboration

Published: September 17, 2025

Toronto, ON – Today, BDO Canada, a leading provider of professional services, unveiled its refreshed brand identity.

The firm's new tagline, “Do more together”, reflects its commitment to collaboration and innovation, and its human approach to solving complex challenges for clients across a variety of industries. BDO Canada's updated branding was developed in partnership with Fellow Human, an independent and agile Canadian advertising agency.

For over 100 years, BDO Canada has served clients across the country, providing comprehensive professional services complemented by a foundation of technical excellence, deep industry knowledge, and a commitment to care. This new brand positioning enables BDO Canada to highlight its commitment to action, while remaining true to its foundations as a leading firm and partner to its clients.

"The launch of 'Do more together', is more than a new tagline. It highlights the way our people work with our clients—whatever the 'more' is, we make it happen together. The word for action, 'do', is literally in our name, and the firm's branding now highlights BDO Canada's dedication to operating as a partner of choice for clients that value tangible results delivered with care."
Tara Berze, CMO of BDO Canada

With over 80 offices and more than 4,500 professionals across Canada, the ripple effect from this update will positively impact all Canadians, whether directly or indirectly. By spotlighting the firm's commitment to action, BDO Canada hopes to convey its unique value as not only a trusted partner, but the firm that is best suited to help solve complexity, while unlocking greater potential.

"When we learned that BDO's true point of difference was taking action for its clients, while placing genuine care in all that the firm does, that notion became very appealing as a springboard for ideation."
Travis Cowdy, Chief Creative Officer at Fellow Human

“The ah-ha moment was when we realized that action, do, is right there in its name. It was hiding in plain sight and became impossible to ignore,” he added. "This notion of doing helped us develop this new brand identity and design system. The visuals and design needed to inspire action and communicate BDO Canada's position as both an innovator with technical prowess and a true human-centric partner."

About BDO Canada

BDO Canada LLP is a leading provider of professional services to clients across a variety of sectors and segments. For over 100 years, our team has served communities across Canada through an integrated service offering including accounting, assurance, tax, and consulting services. This is complemented by deep industry knowledge and positions BDO to advise clients with both domestic and global needs.

BDO Canada LLP, a Canadian limited liability partnership, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO member Firms.

Media Contact: [email protected]