Neil Shankman

Chief Marketing Officer

BDO Canada LLP - National



Executive Summary

Neil Shankman is a marketing executive and entrepreneur with a background in academia. As CMO, he leads our efforts to drive growth and build our brand, and contributes to a number of strategic initiatives including business planning and digital transformation.

Recently, Neil was Senior Vice President of Marketing and Sales at Wave Financial, where he created the launch strategy and built a team to support Wave’s rapid growth in FinTech delivering financial services to small businesses. Before Wave Financial, Neil was Vice President of Marketing at Clio where he oversaw all aspects of Clio’s global marketing strategy with a mission to enhance Clio’s position as the leading cloud-based practice management solution for lawyers. Prior to joining Clio, Neil led B2B marketing at Google Canada, and was a member of Canada Management Group, which directed all aspects of Google’s operations and oversaw its rapid expansion in Canada. He was also a member of the global leadership team that created Google’s worldwide B2B strategy.

Neil began his career as a business professor and consultant in strategy and organizational theory at York University's Schulich School of Business. He has advised organizations in the private, public, and NGO sectors, and has diverse experience across a number of industries including financial services, business and legal advisory services, telecommunication and e‐business, entertainment and media, biotechnology, natural resources, consumer products, and manufacturing. Neil moved on from academia to become an entrepreneur, creating a number of successful businesses in media and entertainment, advertising, and technology. 

Neil is a thought leader and frequent speaker at industry events on the topics of marketing strategy and execution, media, and technology.

Neil was keyboardist with JUNO-nominated band God Made Me Funky, is a Berklee College of Music alumnus and studied with Jazz legend and Grammy winner Chick Corea. He is also an avid skier and tennis player, and enjoys spending time with his wife and two children

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