With such an extraordinary impact on the economy, COVID-19 has changed the way businesses approach funding and make budgets. Allotting cash for current and future spending will look very different as developments evolve further and we return to working at a more regular pace.
How can we keep spending modest while knowing revenue isn't coming in the way it used to? The use of new technology platforms and regular forecasting can help us take a step back and see the direction in which things are moving. Managing cash flow effectively is critical in times when revenues aren’t at optimal levels. We look at how to help control costs here.